Why should traditional brick-and-mortar businesses go online? Many owners still wonder about this. Some are unfamiliar with Google My Business, now known as Google Business Profile, and its crucial role in today’s competitive digital landscape.
For those traditional businesses unaware, embracing an online presence means tapping into a vast pool of potential customers.
Brick-and-mortar businesses typically operate from physical locations, selling their products or services face-to-face, via mail, or over the phone. They have yet to explore digital sales platforms.
To thrive and reach a broader audience, it’s essential for such businesses to establish an online presence and cultivate a robust customer base.
Top Reasons Your Offline Business Must Have an Online Presence | Local
Whether it’s a website, a social media page, an e-commerce platform or a combination of all three, taking your business online offers vast opportunity.
Here are the ultimate reasons you need to establish an online presence now:
Establish brand authority
Make it easier for potential customers to reach you
Market your brand to a wider clientele
Overcome location barriers
Build stronger relationships with existing and potential customers
Provide better customer support
Reduce operation costs
Research competitors and improve business strategies
The internet is an essential tool for expanding your customer base and converting potential customers into qualified leads and sales. By leveraging this opportunity, you can enhance your customer experience and satisfaction. Now is the time to gain a competitive edge by bringing your offline business online!
Capture Your Business Identity with GMB
Google Business Listing is one of the essential tools for establishing your business's online presence.
What is Google My Business?
Google Business Profile, previously known as Google My Business, enables you to establish a business listing on Google, providing essential information for customers to access your website or physical store, get in touch with your business, or complete a purchase.
Google holds the title of the most widely used search engine globally, boasting a remarkable search market share exceeding 70 percent. Establishing a GMB account on Google simplifies the process of promoting your business and offering essential details to your desired audience.
Where Does it Appear?
Attempt to look up a company using Google. For instance, you can search for DigiGenX. The brief description displayed on the right-hand side of the search outcomes is known as Google My Business.
Your business’ operating information, posts, and customer reviews are made available to online users through it, along with other details. While most of this information can be found on your website, GMB organizes the content you supply to ensure uniformity across Google Maps, Google+, and Google Search.
Is GMB Free?
Indeed, the Google Business Listing is a powerful tool that is offered completely free of charge to businesses. By creating and maintaining a Google My Business (GMB) account, you open up a world of opportunities to connect with your clients across different Google platforms. This not only allows you to engage with your customers effectively but also helps in establishing a strong online presence for your business. When utilized correctly, GMB can significantly impact your revenue streams by increasing your visibility in local search results and attracting more potential customers. Through GMB, you can provide crucial information about your products or services, business hours, contact details, and even receive and respond to customer reviews. Moreover, GMB provides valuable insights into your customer demographic, allowing you to understand your target audience better and tailor your marketing strategies accordingly. By analyzing the data provided by GMB, you can make informed decisions to improve your products or services, enhance customer satisfaction, and ultimately drive business growth.
Why Do You Need a Google Business Listing?
If you don’t have a Google My Business account, you are missing out on the opportunity to generate more traffic and business and differentiate yourself in Google.
By utilizing Google Business Listing, you have the ability to control how your company is presented in Google search results. This means that customers will receive pertinent details about your business when they come across it on Google or look up keywords associated with your offerings.
Utilizing Google My Business can assist you in:
• Get your business on Google’s Local 3-Pack
• Reach and engage with your target market for free
• Establish your authority with a great business profile
• Earn trust from customers
• Increase traffic and sales
• Learn more about your business
As per Net Market share data, around 80 percent of search queries are conducted on Google, highlighting the significance of Google's first page in reaching your target audience for their product and service needs. This underscores the crucial role of having a GMB account.
What Can You Do With GMB?
Google Business Profile or Google My Business (GMB) offers brands a simple but effective means to bring in customers through search.
With GMB you can:
• Update your company profile at any time. Simply download the Google My Business app, and you can now edit your profile on the go.
• Showcase your products and services through visuals. Provide multiple engaging photos and videos of your offerings to entice the users.
• Gain customer interest by encouraging them to write reviews. Businesses with positive reviews on their profile can benefit from higher click-through and conversion rates.
• Acquire detailed insights on what GMB brings to your business. It allows you to track site visits and calls, among others.
• Share your company’s latest offers through texts, photos or videos.
With all of this to gain, there is no doubt that GMB has the potential to generate high traffic and opportunities for your business.
How to Drive Customer Engagement on Google with GMB
Google has established a set of rules for setting up a GMB account. A GMB account can only be created by businesses with a physical address accessible to customers or by companies that provide services at their customers' locations.
In order to maintain high-quality information on Google, make sure you:
• Avoid prohibited content and activities
• Provide an accurate business address and/or service area
• Enforce consistent branding across all platforms• Describe your core business accurately
Make the most of the Google Business Listing tool to boost your brand credibility by ensuring that your business information is thorough and current.
Your core business information includes:
• Name
• Address
• Contact number
• Website address
• Business description
• Category
• Attributes
• Among others
Google Search, Google+ and Google Maps will index this data to provide a foundation for your local SEO. Your company information should be consistent with what’s listed on your website, or else it will have a negative impact on your search ranking.
Leverage GMB to Promote Your Business and Generate Leads
Utilizing Google My Business can be a game-changer for your online presence and local SEO strategy. By creating and optimizing your GMB profile, you are not only increasing your visibility on the web but also making it easier for potential customers to find and engage with your business. A well-crafted GMB profile can provide crucial information such as your business hours, location, contact details, and even customer reviews, all of which can significantly impact a user's decision-making process.
Moreover, Google My Business allows you to showcase your products or services through images and posts, giving you a platform to highlight what makes your business unique. By regularly updating your profile with fresh content and engaging with customer reviews, you can build trust and credibility with your audience, ultimately leading to increased brand awareness and customer loyalty.
Furthermore, optimizing your GMB profile can also have a positive impact on your local search rankings. Google values accurate and up-to-date information, so by ensuring that your profile is complete and consistent across all platforms, you are signaling to search engines that your business is legitimate and trustworthy. This can result in higher placement in local search results, making it easier for potential customers in your area to discover and choose your business over competitors.
By taking advantage of Google My Business as a powerful tool for enhancing your online presence and local SEO efforts, you are setting your business up for success in the digital landscape. Start today by creating and optimizing your GMB profile to reap the benefits of increased visibility, improved search rankings, and stronger connections with your target audience.
Enhance your presence in the local online market by adopting an effective SEO approach. Delegate your brand's online promotion to a comprehensive digital marketing agency, that utilizes established local SEO tactics, offers thorough reporting, and demonstrates successful outcomes.
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